After the miscues of Windows Vista, Microsoft is hoping to restore its image with the new operating system Windows 7, which launched Thursday. Apple isn’t helping.
The maker of Macintosh computers took its opening shot at the new software with a humorous new ad in its ongoing “Get a Mac” campaign. In it, the Mac, played by Justin Long, rains on the PC’s parade, recalling past Microsoft promises to improve its software.

- Apple
- Apple’s new “Broken Promises” ad once again pokes fun at Microsoft.
The PC, played by John Hodgman, excitedly asks in the ad: “Did you hear the good news? Windows 7 is out and it’s not going to have any of the problems that my last operating system had. Trust me.” The Mac responds, “I feel like I’ve heard this before, PC.”
Then the ad replays purported flashbacks of prior promises, when PC said Vista would not have any of the problems of Windows XP, which would not have any of the problems of Windows ME, which would not have the problems of Windows 98, and so on. PC sports a different hair style of each time period, and ends by saying, “this time it’s going to be different, trust me.”
Apple began airing the ad, dubbed “Broken Promises” a little after 8 p.m. EDT during shows such as “Grey’s Anatomy,” “CSI,” “The Office,” “30 Rock” and the baseball playoffs.

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